Performance-Based Lead Generation for Home Improvement Companies
No monthly agency retainers. No upfront management fees. You pay for the ads, and we only earn a small percentage when those leads turn into paying customers.
Trusted by 25+ home improvement companies
$20M+
Sales Generated
$3M+
Ad Spend Managed
4,000+
Leads / Month
100%
Exclusive Leads
We build and manage your Facebook and Instagram advertising campaigns to attract local homeowners actively looking for your services. Every lead goes through a custom qualification process based on your service area, project type, and customer readiness before reaching your sales team.
Your team receives exclusive leads instantly through SMS and email, follows up with homeowners, books estimates, and closes jobs. We track lead status and sales outcomes so we can continuously improve your campaigns and focus on generating higher-quality opportunities.
Here's where we're different. Instead of charging monthly agency retainers, we earn an agreed percentage of the revenue collected from qualifying jobs generated through our campaigns. No qualifying closed jobs means no agency performance commission. You simply cover your Facebook advertising budget directly, and we take care of the marketing.
The Problem
Stop Wasting Your Sales Team's Time On Junk Leads.
Anyone can generate cheap form submissions. The hard part is generating homeowners who actually fit the type of customer your business wants. That's why we don't optimize campaigns around getting the cheapest lead possible. We build every campaign around lead quality, exclusivity, and profitable customer acquisition.
Every lead is generated specifically for your company and can be filtered based on factors like:
The Shift
Your creative does more of the targeting than ever before.
The days of relying on dozens of interests, complicated audiences, and endless targeting tricks are disappearing.
Today's advertising platforms are increasingly better at finding the right people automatically.
That makes your offer and creative more important than ever.
We focus heavily on continuously testing new:
Instead of relying on one winning ad forever, we keep testing to find what generates the best combination of lead cost and lead quality.
"Payden and his team have been an absolute game-changer for our window & door business. The lead quality is consistent, the appointments show up, and our close rate is up 40% since we started."
Mike Hernandez
CEO, Choice Windows
"We went from 3 shared lead sources and inconsistent bookings to 1 exclusive channel that prints appointments. 7Figure is now our top-performing marketing partner, it's not even close."
Sarah Kowalski
VP Marketing, Total Comfort Heating & Cooling
The leads from 7Figure Contractor have been some of the best we’ve worked with. We’re consistently connecting with homeowners who are serious about getting their projects done.
David Chen
President, KT Coatings
Who This Is For
Our performance-based partnership is built for established home improvement companies that are serious about growth.
We're a good fit if:
You offer high-ticket residential home improvement services.
You have an established sales process for following up with leads.
You have the capacity to take on more projects.
You're willing to consistently invest in Facebook advertising.
Your team can promptly contact homeowners, book estimates, and close jobs.
You're willing to accurately track and report closed jobs and collected revenue.
We don't work with just anyone. We're looking for established home improvement companies that want a genuine growth partner — one whose success is directly tied to theirs. If that sounds like your business, we'd love to hear from you.
Former HVAC Tech
From the trades. For the trades.
Before I ever ran a single ad, I was working inside the HVAC business, literally. I was the guy lifting units, running lines, and doing installs for my brother's company. And while I was on job sites, I kept noticing how unpredictable the business felt. One month was packed, the next was dead, and referrals alone weren't enough to scale.
That's what pushed me into marketing. I became obsessed with learning how to generate our own demand — real, exclusive, ready-to-buy leads. Not the shared leads from HomeAdvisor or Angi that get contractors into price wars, and I wanted leads that picked us instead of shopping five quotes.
Once I figured out how to do that with paid ads and strong creative, everything changed. My brother's business grew, our appointment flow stabilized, and I knew other contractors needed this too. Today I help home improvement companies across North America get consistent, high-quality appointments using the same strategy that took us from inconsistent to unstoppable.
Verticals we run
Across every major home services category — and counting.
Frequently Asked Questions
There are no upfront agency setup fees or monthly management retainers for approved performance-based partners. You pay your Facebook advertising budget directly, and we only earn a commission when qualifying leads turn into paying customers.
Our performance commission typically ranges from 5–7% of collected job revenue, depending on your industry, average job value, and business economics. We agree on the exact percentage before getting started.
If our leads don't turn into qualifying paying customers, you don't owe us an agency performance commission. Your advertising costs are still paid directly to Facebook.
We use a shared lead-tracking system to monitor leads, booked estimates, closed jobs, and revenue collected. This keeps everything transparent for both sides.
We work with established home improvement companies throughout Canada and the United States, including HVAC, windows and doors, roofing, painting, kitchen and bathroom renovations, flooring, cabinet refinishing, and more.
No. Our performance-based partnership is available to qualifying companies with adequate advertising budgets, reliable sales follow-up, and transparent sales reporting.
Yes. You pay your advertising budget directly to Facebook. Our agency handles the advertising strategy, creative, campaign management, lead qualification, and ongoing optimization.
